Shades of Beauty Blog

Welcome to the New Corleon

From the Founder

There comes a moment in every journey when you pause, reflect, and embrace the next evolution of your story. For Corleon Beauty, that moment has arrived. What began as a passion for clean, natural self-care has blossomed into a purpose-driven experience: one that celebrates ritual, elegance, and the heritage that shapes us.

Rooted in Heritage Corleon Beauty is, and always will be, proudly Dominican and Indigenous-owned. Our lineage is at the heart of everything we do—guiding not only our choices but also the intention behind each moment of care. In this new chapter, we honor those roots more deeply, presenting them through a lens of timeless sophistication.

Ritual Over Routine We believe beauty is more than skin deep—it's a daily ceremony. We’ve evolved from simply crafting products to creating experiences meant to be savored, treasured, and woven into your personal rhythm. Each gesture of care becomes a meaningful ritual, a chance to reconnect with yourself and the world around you.

A Refined Aesthetic You’ll notice our refreshed visual identity: a palette of understated neutrals, touches of gold, and a sleek, modern crown that reflects both strength and grace. Our language has shifted to match—every word an invitation to slow down, breathe, and celebrate the present.

For the Corleon Woman & Man Strong yet soft. Rooted yet ever-evolving. They move through the world with quiet confidence and know that true beauty comes from honoring their past while shaping their future. Corleon is for anyone who believes self-care is a sacred act and that elegance can be powerful and personal.

Four Years of Gratitude As we celebrate four years in business, I’m filled with immense pride and deep gratitude. This journey has been anything but easy, but it’s your continued support, love, and belief in Corleon Beauty that inspires me to keep going. Every kind message, every returning customer, every word of encouragement—you are the reason I do this. Thank you for being part of this legacy.

Thank You for Growing With Us To all who have supported Corleon Beauty from the start—thank you. And to those discovering us now—welcome. We invite you to explore, engage, and experience this new era of Corleon: a space where culture meets elegance, and care becomes ritual.

With deepest gratitude, Jyaida Starr Founder, Corleon Beauty